Transformation Society Collaborations with Adobe: Comprehensive Links

Update, 17 September 2015: Adobe has a new platform for its recorded webinars. Links to the recordings are now updated and will work correctly.

It is important to follow the Instructions for viewing them, which is also updated.

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As Promised, here is a full set of links to the materials for two series of collaborations between The Transformation Society and Adobe Technical Communications Division. Enjoy!Logo_transformationSociety_Small

  • 2013: Crossing Boundaries: Implications for the Content Industries
  • 2014: Tech Challenges: Surfing and Diving Deeplogo_unit_1.5x1.5

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The Transformation Society

The Transformation Society LogoFor some time now, some of you have heard me speak of The Transformation Society. The idea came when we were talking about The Information Society, and realized that what was needed was not more information, but transformation! Transformation of information into useful knowledge, transformation from aggregation (a collector’s mentality) to diffusion (a community sharing mentality). Transformation from immobility to dynamic flexibility; from habit to exploration; from fixed diplomas to lifelong learning.

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The Importance of Labels

Those who work in certain regulated industries, most especially the pharmaceutical field, know that labels are important. In fact, companies have people who do nothing but manage the labels of their products, and the language on them. This is because a change of even the positioning of a comma can require going through a regulatory re-approval process.

While this might seem like a lot of bureaucratic hassle to some, the reasoning is that a minor typographical error on a label can cost lives.

There are many aspects of life other than technical communication where this is true, and I have recently had the sad occasion to experience one case.

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My Next Webinar – Join me for “Building Loyalty by Product Design – When customers become stakeholders”

Thursday, 14 August at 14:00 CEST, 1:00 pm BST, 8:00 am EDT

My next free webinar takes a content strategist’s approach to the use of social media to feed back into product design and build customer loyalty.

Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc.

These communities are far from a simple Facebook page, or “user forum.” They require attention, care, and feeding, and the reward is a degree of loyalty money can’t buy.

Sign up to attend

Who Has a License to Drive the Information Superhighways?

Update – 2 March 2015: The promised part 2 of this post is now published!

The former U.S. Vice President Al Gore coined the term, “information superhighways” to describe the Internet. It was a great political slogan, and Gore was certainly one of the most internet-friendly U.S. political figures (and one of the first). But that doesn’t mean the term has legs.

A superhighway, for example, has a speed limit – well, just about everywhere except Germany, that is. Does Internet have one? I suppose it might, purely in terms of capacity – but not for the kinds of reasons that motivate automobile speed limits. In fact, we limit driving speed for safety – but on the Internet, the faster the better, and speed limits are seen as an impediment to efficient operation, not a safety regulation.

To drive on a superhighway, you need a driver’s license. Are we willing to pass an examination to drive on the Internet superhighway? Should we be? Personally, I think not.

In many countries, superhighways have tolls that pay for their maintenance and provide a profit to a concessionaire. We do pay our ISP’s, but in general, we don’t seem to think they provide good maintenance of our routes. And now, they are wanting to control what makes, models, and colors of car can drive on their highways.

In short, the traditional model of superhighways includes some sort of pay-per-distance, the need to be licensed to use it, and other forms of legal and social controls, that in general, Internet users have been reluctant to accept.

Why is it that we think it’s OK to have our cars registered with the government, our drivers’ licenses issued by the government (which can then track us thanks to both), and to have a whole raft of laws affecting how we drive and how fast, that restrict our “freedom” of movement – yet we are not willing to have analogous controls for navigating the world’s info-paths?

My best guess has two components:

  • The Internet is NOT a system of superhighways – it has a meta-existence that only a few roads have ever known (The Silk Road, Route 66…)
  • The Internet functions in the realm of ideas – and we do not take well to “thought control.”

In this post, I’ll deal with the first component.

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First Steps: Structured Content Strategy Spain

Last week, we had the first Structured Content Strategy meeting in Spain (to our knowledge) organized by Urbina Consulting and Blue Stream Software in Valencia. The turnout, as expected, was small. OK – it was WAY smaller than expected. Still, it was the occasion for a few practitioners to start to make some headway towards creating a community in this country where “content” as a business asset is still unknown or misunderstood, and many content professions don’t even exist in the official repertory of professions.

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EuroIA – Design for Good

I can’t begin to express how much this year’s EuroIA conference affected me – in so many positive ways.

This was a conference of Information Architects, which I attended for the first time 2 years ago, in Prague. This year’s edition was in Edinburgh, and I was pleased and honoured to be included among the speakers.

What struck me most about the programme, was that without having any announced theme, almost all the presentations, from Lisa Welchman’s opening keynote to the closer by Andrea Resmini, touched at some point on the need for those of us who design and develop content and the systems that deliver content to people to think humanistically, to be ethical, to think about doing – or “designing for” – good. Continue reading “EuroIA – Design for Good”