My Next Webinar – Join me for “Building Loyalty by Product Design – When customers become stakeholders”

Thursday, 14 August at 14:00 CEST, 1:00 pm BST, 8:00 am EDT

My next free webinar takes a content strategist’s approach to the use of social media to feed back into product design and build customer loyalty.

Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc.

These communities are far from a simple Facebook page, or “user forum.” They require attention, care, and feeding, and the reward is a degree of loyalty money can’t buy.

Sign up to attend

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Never Had So Much Fun Doing Tech Comm!

It’s been a great few weeks of incredible webinars, conferences and networking, and I’m really glad to have been at the centre of some of this action, sorry I missed some other great events.

I’m especially pleased that many folks have been glad to hear what i’ve had to present, and are saying it in public. So many thanks, merci, gracies, gracias, obrigado, danke schön, etc.

The Infodesign site picked up my review of the EuroIA Summit.

I had lots of fun doing a webcast for Sarah O’Keefe and Scriptorium Publishing Services, and you’ll find a nice overview of it in Kai Weber’s blog .

Kai also did a nice write up of the content strategy day at this year’s TCWorld conference led by Scott Abel.

Die Redakteuse had some interesting takeaways from the day, even if she didn’t feel totally comfortable with the subject.

My presentation there was based on the earlier webinar, and it’s also on line.

Last, and certainly not least, is the fun of getting into the spotlight.

Recently two interviews have appeared that I can’t help crowing about a little:

Gwendolynne Barr wrote an article about technical communication in France and the STC France chapter, based in part on one of these. You can can read it in STC Berkely’s newsletter, Ragged Left

There’s also a fun interview of me in the Firehead blog, for which I thank Firehead and the folks who worked to make it so.

WHEW! What’s next? A presentation on transformation, multiple identities, and virtuality for the Consciousness Reframed conference in Lisbon, later this month.

See you there?