Probing Our Future

Logo_transformationSociety_SmallFor some time, I’ve been mentioning The Transformation Society, a new organisation I co-founded with Dr. Neus Lorenzo. We are very excited about a project we will be doing at this year’s TCUK conference.

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Pot Shots: They’re So Easy

It’s been 15 years since I moved out of Paris, and three and a half since I stopped going there regularly to work. And still, I find myself feeling that the recent assault in the French capital was an assault on “my” city. It was also an assault on human dignity.

As I think about it, and grieve, I am also struck by how much this issue hinges on questions of communication.

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The Evolution of oXygen 17

For the last few weeks, I’ve had a chance to play with the beta of oXygen 17, which has just been released by publisher SyncRO Soft. In keeping with my previous post, I’m going to focus on how the software is evolving. However, since there are a good 80 new features in this release, I can’t avoid doing a bit of feature listing

My previous look at oXygen 14.2 also served as a general product review. Since then, this top class XML Editor has continued to evolve toward the non-specialist user in two ways. It makes XML editing easier for people who don’t know anything about XML and don’t want or need to, and it also provides easier access to the XML structure for those who do.

Not only that, this new release goes a long way toward making the job of developers who want to customize oXygen much easier, while retaining the features that make it popular with geeks and specialists. Continue reading “The Evolution of oXygen 17”

Transformation Society Collaborations with Adobe: Comprehensive Links

Update, 17 September 2015: Adobe has a new platform for its recorded webinars. Links to the recordings are now updated and will work correctly.

It is important to follow the Instructions for viewing them, which is also updated.

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As Promised, here is a full set of links to the materials for two series of collaborations between The Transformation Society and Adobe Technical Communications Division. Enjoy!Logo_transformationSociety_Small

  • 2013: Crossing Boundaries: Implications for the Content Industries
  • 2014: Tech Challenges: Surfing and Diving Deeplogo_unit_1.5x1.5

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The Transformation Society

The Transformation Society LogoFor some time now, some of you have heard me speak of The Transformation Society. The idea came when we were talking about The Information Society, and realized that what was needed was not more information, but transformation! Transformation of information into useful knowledge, transformation from aggregation (a collector’s mentality) to diffusion (a community sharing mentality). Transformation from immobility to dynamic flexibility; from habit to exploration; from fixed diplomas to lifelong learning.

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My Next Webinar – Join me for “Building Loyalty by Product Design – When customers become stakeholders”

Thursday, 14 August at 14:00 CEST, 1:00 pm BST, 8:00 am EDT

My next free webinar takes a content strategist’s approach to the use of social media to feed back into product design and build customer loyalty.

Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc.

These communities are far from a simple Facebook page, or “user forum.” They require attention, care, and feeding, and the reward is a degree of loyalty money can’t buy.

Sign up to attend

First Steps: Structured Content Strategy Spain

Last week, we had the first Structured Content Strategy meeting in Spain (to our knowledge) organized by Urbina Consulting and Blue Stream Software in Valencia. The turnout, as expected, was small. OK – it was WAY smaller than expected. Still, it was the occasion for a few practitioners to start to make some headway towards creating a community in this country where “content” as a business asset is still unknown or misunderstood, and many content professions don’t even exist in the official repertory of professions.

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