The other day, I used my World’s First Digital Finger to tap the “Reply” button to an instant message from my best friend. I have about 10 000 friends, actually, but only around 1 273 qualify for “best” status. This one was complaining about the weather. “When it rains, it pours,” he said. I replied, “I like that – I go out in it, because to feel – to really feel – is a rare thing, these days.” Of course, when I go out to really feel the rain, I’m wearing my Polar Perfect Protection jacket, but I manage to really feel wet, all the same. My best friend – sorry, I can’t remember his name just now – was worried about global warming. “Everything in its own time,” I told him. “Don’t like the weather? Wait a while.” He wasn’t real happy with that answer. “My world class weather station software tells me that the times, they are a-changin'” was his quip.”The more things change, the more they stay the same,” I replied.
The Latest From Our Research
Here’s the latest update on “Probing Our Future,” the current research project conducted by The Transformation Society with the collaboration and support of Adobe Technical Communication:
Our Guest Blog Post, “Blazing the Future TechComm Trail” by Ray Gallon and Neus Lorenzo is on line at TechComm Central by Adobe. It provides a first reflection on the other activities in the project, “not to research new technologies, tools, or delivery channels, but to understand how the evolution and ongoing use of these things affects our practice, our needs, and the needs of our users, so we can better understand our path.”
Recording of the Webinar “Probing Our Future” from October 4, 2016 on Adobe Events
Webinar slides “Probing Our Future” on SlideShare
Storify transcript from the live Twitter chat on October 6, 2016
Earlier post on this blog about the project
Watch for our white paper, coming soon.
My Next Webinar – Join me for “Building Loyalty by Product Design – When customers become stakeholders”
Thursday, 14 August at 14:00 CEST, 1:00 pm BST, 8:00 am EDT
My next free webinar takes a content strategist’s approach to the use of social media to feed back into product design and build customer loyalty.
Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc.
These communities are far from a simple Facebook page, or “user forum.” They require attention, care, and feeding, and the reward is a degree of loyalty money can’t buy.