First Steps: Structured Content Strategy Spain

Last week, we had the first Structured Content Strategy meeting in Spain (to our knowledge) organized by Urbina Consulting and Blue Stream Software in Valencia. The turnout, as expected, was small. OK – it was WAY smaller than expected. Still, it was the occasion for a few practitioners to start to make some headway towards creating a community in this country where “content” as a business asset is still unknown or misunderstood, and many content professions don’t even exist in the official repertory of professions.

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