An Open Letter to my STC Colleagues

Update: Most of you will already know that I was re-elected with a nice proportion of the vote. Unfortunately, participation in this year’s STC election was slightly down from last year, at 14.98%. I had really hoped that more STC members would vote.

 

Dear Fellow STC Members,

As you know, voting began today for the STC Elections. Most of you know I’m a candidate for re-election, but this is not about my candidacy. This is a plea for you to cast your vote – for whomever you think is the best candidate.

Last year, only 16% of our members voted. This is more or less average for association elections these days, but I wonder if we can’t do better.

I remember before I became involved in Society governance, that the elections seemed distant to me. I didn’t recognize candidates’ names, they were folks across the ocean. I knew little or nothing about society affairs, and it all seemed unimportant to me. Then I began reading the candidates’ statements. Honestly, that only brought society matters a little closer to me. There was no grand ephiphany. But just reading the candidates’ positions on issues that maybe I only partly understood helped me to get a sense of who they were. And once I did that, I started to make choices about which of them I wanted to see on the board of directors.

Today, STC faces many difficult issues, and though we have made progress, we are not out of the woods. Fortunately, all the candidates are dedicated people who care deeply about STC and its future. Each has a slightly different vision of what that might be and how to get there – and your selection will determine the course that STC takes in the next year or two.

I urge you, then, to please take the time to read all the candidate statements, make your own independent choice, and cast your ballot. If we can raise the number of voters, we automatically raise the strength of the mandate our winning candidates receive.

Like any candidate, I hope folks vote for me – but I prefer for you to vote for another candidate than to abstain from voting. Please don’t wait – take some time to learn about each of us, and add your voice. You, as an STC member, will be the beneficiary.

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First Steps: Structured Content Strategy Spain

Last week, we had the first Structured Content Strategy meeting in Spain (to our knowledge) organized by Urbina Consulting and Blue Stream Software in Valencia. The turnout, as expected, was small. OK – it was WAY smaller than expected. Still, it was the occasion for a few practitioners to start to make some headway towards creating a community in this country where “content” as a business asset is still unknown or misunderstood, and many content professions don’t even exist in the official repertory of professions.

Continue reading “First Steps: Structured Content Strategy Spain”

Summerfall Conference Season

In June and September your Humanist Nerd spoke at four different conferences. In this post, I’ll tell you about UA Europe, Congility, and TCUK. I’ll save a separate post for EuroIA.

UA Europe – In a Class By Itself

UA Europe has always struck me as different from other tech comm conferences in Europe. I’m not totally sure why, but the audience seems a bit different – perhaps with more of a traditional tech WRITING orientation. This is not to say that they aren’t interested in new aspects of tech comm practice, just that they may be more preoccupied with the specific writing aspects.
Continue reading “Summerfall Conference Season”

The Humanist Nerd Reviews oXygen 14.2

oXygen’s new release is part of the company’s policy of regularly (every three or four months) releasing “incremental” upgrades. I use quotes because Syncro Soft, the publisher of oXygen, regularly includes major new features in these free, “incremental” upgrades. This was especially the case with release 14.1 that included forms based editing of XML attributes – about which more in a moment.

Continue reading “The Humanist Nerd Reviews oXygen 14.2”

Are You Googleable?

A comment I made to one of Mark Baker’s recent posts, What is your primary media? Paper or the web? led to an interesting discussion about embedded user assistance.

In my recent webinar series on User Assistance and Cognition, I used the term Double Embeddedness to speak of embedded procedural help that has, in turn, concepts embedded in it. I also mentioned that our user assistance needs to be searchable.

In our exchange on Mark’s blog, he said,

Embedded assistance can never be comprehensive, by its nature, so there is still a role for more comprehensive information. But the place for that more comprehensive information is on the Web, where it can integrate with all the customer-produced information. People are simply going to stop looking to “the help” as an intermediate information source. They are going to start with the interface, and then go to the web.

I couldn’t agree more. Not only that, but the source of that additional material must be a true, integrated learning community, one that groups users, SME’s, developers, tech comms, marketers, and product managers in one community, sharing ideas as equal contributors (even if, eventually, some of them have decision power that others do not have).

That was one of the main points in the third webinar of the series.

If your user assistance isn’t Googleable, chances are your users are not going to find it – wherever else it happens to be.

A Cognitive Design for User Assistance – Comprehensive Links

Update, 17 September 2015: Adobe has a new platform for its recorded webinars. Links to the recordings are now updated and will work correctly.

It is important to follow the Instructions for viewing them, which is also updated.

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I’ve had a number of emails, tweets, and other requests for information on how to get slides or recordings of the webinar series I just finished for Adobe.

Thanks are in order

First off, I need to thank all of you who attended, asked questions, passed me feedback and food for thought.

Thanks also to Adobe for giving me the space and the freedom to present these ideas, and promote the research we are starting to do in The Transformation Society. I’ll be blogging about that more in the near future.

Some Practical Information

Slides are posted as pdf files to Slideshare. You are welcome to use, but not modify, these slide decks, with attribution.

Recordings of the webinars are on the Adobe site – you need to have an adobe.com account to get to them. This will not hurt, I promise 😉 You can get the account for free, and there’s no obligation attached to it.

 Instructions for viewing webinar recordings 

When you click the links to the webinar recordings, you’ll arrive at the webinar description page. Click the “register” button, then fill out the form. You’ll be sent a link that will activate watching. The user experience is less than stellar, but don’t worry about it – just plod through, you’ll end up at the recording, just as we promised 😉

The Links

Session 1: Users Become Learners

Session 2: Empowering User/Learners Through Cognitive Development

Session 3: Integrated Learning: Building Customer Loyalty

 I’ve tested the links, and as of this writing, they all work as advertised.

Enjoy!