Content Strategy: A Wicked Problem

This is the title of my guest post at Adobe TechComm Central. Please have a read there.

You are welcome to add comments here or in the Adobe blog.

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About Ray

Ray Gallon is president and co-founder of The Transformation Society (www.transformationsociety.net), a research and consulting company focusing on helping organisations in business, government, and society to live and work with complexity and the digital transformation. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray is a self-described "humanist nerd," and has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. Ray recently helped co-found the Information 4.0 Consortium (www.information4zero.org) and serves as its current president. Ray is a university lecturer and a keynote speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published “Language of Technical Communication” (XML Press).
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