Are You Googleable?

A comment I made to one of Mark Baker’s recent posts, What is your primary media? Paper or the web? led to an interesting discussion about embedded user assistance.

In my recent webinar series on User Assistance and Cognition, I used the term Double Embeddedness to speak of embedded procedural help that has, in turn, concepts embedded in it. I also mentioned that our user assistance needs to be searchable.

In our exchange on Mark’s blog, he said,

Embedded assistance can never be comprehensive, by its nature, so there is still a role for more comprehensive information. But the place for that more comprehensive information is on the Web, where it can integrate with all the customer-produced information. People are simply going to stop looking to “the help” as an intermediate information source. They are going to start with the interface, and then go to the web.

I couldn’t agree more. Not only that, but the source of that additional material must be a true, integrated learning community, one that groups users, SME’s, developers, tech comms, marketers, and product managers in one community, sharing ideas as equal contributors (even if, eventually, some of them have decision power that others do not have).

That was one of the main points in the third webinar of the series.

If your user assistance isn’t Googleable, chances are your users are not going to find it – wherever else it happens to be.

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About Ray

Ray Gallon is co-founder of The Transformation Society, a research and consulting company, and owner of Culturecom, a company that provides business process improvement through communication. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. He has been quoted as saying, “Since the beginning, I have been, paradoxically, communicating and shooting myself in the foot. I find that this combination leads to fascinating outcomes that have made me one of the most fortunate people I know.” Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published “Language of Technical Communication” (XML Press).
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