Content Strategy: A Wicked Problem

This is the title of my guest post at Adobe TechComm Central. Please have a read there.

You are welcome to add comments here or in the Adobe blog.

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Where are the Content Industries Going?

Some of you may have heard me talk, already, about The Transformation Society – a new research group that I have co-founded in Barcelona with Dr. Neus Lorenzo, a specialist in new technologies applied to education.

TransForm2

I’ll be blogging more about The Transformation Society in the near future – but you can already see the results of some of our research.

Continue reading “Where are the Content Industries Going?”

We Are Family

Over here in Europe, we get a fair number of American TV series, but not all of them. Recently, a friend passed me a complete set of all the existing episodes of Firefly which I’ve been enjoying immensely. I’d not heard of it before, but I understand that it has become something of a cult series in the U.S. and I understand why.

It has something in common with a series that has had vastly greater success, in the U.S. and abroad: NCIS.

I’m not sure why one series failed and the other succeeded, but what ties them both together, and makes them both so appealing, is the sense of dysfunctional but united family.

Continue reading “We Are Family”

A Cognitive Design for User Assistance – Comprehensive Links

Update, 17 September 2015: Adobe has a new platform for its recorded webinars. Links to the recordings are now updated and will work correctly.

It is important to follow the Instructions for viewing them, which is also updated.

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I’ve had a number of emails, tweets, and other requests for information on how to get slides or recordings of the webinar series I just finished for Adobe.

Thanks are in order

First off, I need to thank all of you who attended, asked questions, passed me feedback and food for thought.

Thanks also to Adobe for giving me the space and the freedom to present these ideas, and promote the research we are starting to do in The Transformation Society. I’ll be blogging about that more in the near future.

Some Practical Information

Slides are posted as pdf files to Slideshare. You are welcome to use, but not modify, these slide decks, with attribution.

Recordings of the webinars are on the Adobe site – you need to have an adobe.com account to get to them. This will not hurt, I promise 😉 You can get the account for free, and there’s no obligation attached to it.

 Instructions for viewing webinar recordings 

When you click the links to the webinar recordings, you’ll arrive at the webinar description page. Click the “register” button, then fill out the form. You’ll be sent a link that will activate watching. The user experience is less than stellar, but don’t worry about it – just plod through, you’ll end up at the recording, just as we promised 😉

The Links

Session 1: Users Become Learners

Session 2: Empowering User/Learners Through Cognitive Development

Session 3: Integrated Learning: Building Customer Loyalty

 I’ve tested the links, and as of this writing, they all work as advertised.

Enjoy!

 

Lost in the Meme Field of Good and Evil

For most of the last seven years, France has had a meme called Florence Cassez. Mlle. Cassez has spent all of those seven years behind bars in a Mexican prison. She was arrested for kidnapping, along with her boyfriend, a known Mexican gangster. Her arrest was filmed by Mexican television. The entire country, terrorized as it is by drug wars and gangs, both imported from Colombia where the climate is not so comfortable any more, and home grown, watched as a foreign criminal was brought to justice by the Federales.

Mlle. Cassez, even during her arrest, said, “Yo no sabia” – “I didn’t know.” She consistently claimed her innocence, and her defenders asserted that her only crime was poor choice in partners and gullibility. The case became a cause célebre in both countries, and almost immediately became politicized, with Mexican and French presidents digging in – the one insisting on her guilt, the other on her innocence. The Mexican press was universally cruel to her, while the French press had practically acquitted her, so wildly enthusiastic were they for her cause.

Several times, the Mexican courts, right up to the Supreme Court, were asked to rule on questions of irregularity in her arrest, tainted evidence, etc. All to no avail. All appeals lost.

Florence Cassez became a true meme, spreading like wildfire and becoming symbolic in at least two countries, pushing in opposing and incompatible directions in each case.

Continue reading “Lost in the Meme Field of Good and Evil”

Doing Well by Doing Good

In the late 1930’s, two significant political figures discovered new technology.

At the time, the new technology was called Radio. And both of these political figures discovered, pretty much in parallel, its power and influence.

One of these figures was Nazi Propaganda Minister Joseph Goebbels.
The other was New York City Mayor Fiorello La Guardia. Continue reading “Doing Well by Doing Good”

Preserving Golden Opportunities

Well, cherry picking season passed long ago, but it was followed hard by apricot season.

It’s really been a remarkable year for apricots. The variety of apricots in our region is essentially biennial. Oh, they produce some fruit in the “off” year, but it’s not much. Last year I think we got five altogether. Most people in the region have two trees, producing in alternate years. We’ve also got two, but they produce in the same year. Why the previous owner did this I am not sure, and probably it was unintentional.

In any case, when they come ripe, the apricots come falling off the tree faster than you can pick them up off the ground. You sit under the canopy of branches, on a warm summer day, clearing the ground in front of you. While you’re picking the fruit up, you hear more drop into the space you thought you’d just cleared. The insects buzz, the birds are in intense song mode, and all seems right with the world. You’ve got so many new apricots.

Oh yes, did I mention that you’ve got so many new apricots? You see, it’s a problem. These are not just low hanging fruit, they are golden opportunities, waiting to be picked up.

Golden Opportunities

Like fresh ideas, new initiatives, or “urgent” matters, if you leave them lying about too long, they go bad. Apricots get stale, fresh ideas get pigeon-holed for “later” (I.e. never), new initiatives lose their energy, and urgent matters not only cease to be urgent, they cease to be, period.

Since we can’t eat all those apricots in such a short time, we get cracking:

  • We make jam
  • We use them in chutneys
  • We freeze some
  • We make pies and cakes

In our profession, of course, we can often have the luxurious gift of abundance of ideas and initiatives, without the time, resources or support to realise them all, and of course, we end up frustrated, often cursing our bosses or our cruel fate.

The trick lies in knowing how to seize these golden opportunities, which are often unexpected. We don’t have to realise all these great things at once, but we do need to keep them from going bad. This often means slowing down the decay process. So we can consume (realise) some opportunities right away, and use the others to make jam, chutney, pies and cakes, and so on.

Making jam, pies, etc. for us means transforming our brilliant but currently unrealisable ideas into realisable alternatives or derived products. Obviously, the biggest obstacles are time and resources, and they are usually interconnected. to give a simple example, maybe you’ve got a great way to put all your XML topics into a jazzy CMS. But you don’t have the budget to buy the CMS nor the tools people to configure and maintain it according to your great plan. Well, why not model your structure in your existing software configuration management system? You can leverage existing resources, and probably get your software team interested in helping you set it up, especially if it helps them pull your information into their builds.

You can also freeze some of your projects; freezing is a preservation method. Preserve your projects and ideas by taking the time to detail them, so you can come back to them with the same excitement and enthusiasm you had when you dreamt them up.

Only one thing: unless you can get this project or idea into action immediately, please DO NOT put it into the system to linger and die while everyone tells you what a good idea it is. Pick your moments strategically. Even if you have an abundance of good ideas, it’s best to use just one or two at a time, and pull the frozen ones out of the freezer when you need a little sweetness in your professional life, and golden opportunities are out of season.

I forgot to mention, by the way, that we give a lot of our fruit away. Pies, cakes, jams, chutneys, too. That’s something else you can do with your good ideas – give some away to others in your organisation who might be able to use them, probably sooner than you can. Some people won’t credit you, and that hurts, but you’ll have contributed to your organisation, and what goes around, comes around, not always in the ways we expect.

Another thing I forgot to mention about our local variety of apricots: they get black gnarly spots all over the skin, that look like nasty canker sores. But when you peel them, they are lovely inside: fleshy and tart if you take them a bit early, or juicy and sweet if you take them at their prime of ripeness. I was talking about this with our deputy mayor, recently, and he said, flat out, “black spots are quality.” Remember, that the real source of quality is almost always hidden, and many a truly golden opportunity can be stained with black spots.

Otherwise put, “perfection is the enemy of the good.”