Where are the Content Industries Going?

Some of you may have heard me talk, already, about The Transformation Society – a new research group that I have co-founded in Barcelona with Dr. Neus Lorenzo, a specialist in new technologies applied to education.


I’ll be blogging more about The Transformation Society in the near future – but you can already see the results of some of our research.

We’ve just published two new white papers that we produced for the Adobe TC Suite team:

These are thought pieces on what is happening in the content industries from the context of communications, historically and going forward, and some areas that merit research as we go forward.

To read these white papers, you must log in to the Adobe.com site – if you don’t have an account, it’s free, and they won’t bombard you with advertising emails, they are quite discreet 🙂

Many thanks to Adobe for their support and confidence

Update, December 2014: These white papers were the basis of a series of guest blog posts and webinars, also in collaboration with Adobe.

The webinar slides can be found on our Slideshare site. Each presentation also provides a link to the full webinar recording on the Adobe site.

Here are links to the guest blogs on the Adobe TechComm Central site:

[+] Content Strategy: A Wicked Problem – Ray Gallon
[+] Gamification: The Stakes for Content Design – Neus Lorenzo
[+] The Connected Body – Ray Gallon
[+] Ethos: Collective Consciousness and Perceptions of Reality – Neus Lorenzo


Author: Ray

Ray Gallon is president and co-founder of The Transformation Society (www.transformationsociety.net), a research, training and consulting company focusing on building learning organisations that can manage complexity and the digital transformation. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray is a self-described "humanist nerd," and has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. Ray recently helped co-found the Information 4.0 Consortium (www.information4zero.org) and serves as its current president. Ray is a university lecturer and a keynote speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published “Language of Technical Communication” (XML Press).

One thought on “Where are the Content Industries Going?”

  1. Reblogged this on Rant of a Humanist Nerd and commented:

    Dear readers, I wish you the very best of holidays.
    I’m reposting this set of links to an earlier set of white papers, which I think could be of interest to you. These white papers deal with important questions facing the content industries for the future – appropriate as we get close to the new year.
    Please feel free to add any comments you might have below, after reading them.

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