Where are the Content Industries Going?

Some of you may have heard me talk, already, about The Transformation Society – a new research group that I have co-founded in Barcelona with Dr. Neus Lorenzo, a specialist in new technologies applied to education.

TransForm2

I’ll be blogging more about The Transformation Society in the near future – but you can already see the results of some of our research.

Continue reading “Where are the Content Industries Going?”

The Coming Crisis

I’m not an academic. I haven’t done any research. I just observe the world and say what I see, and what I see is this:

  • We think it’s OK to deliver personal attacks, salacious innuendo, smear campaigns, and lies, and refer to it as “political discourse.”
  • We think it’s OK to advertise every product made in every part of the globe at every level of quality as “the best” – thereby rendering the word “best” meaningless.
  • We think it’s OK to announce loud and clear that we are against money laundering, tax evasion, and fiscal fraud, proclaim significant measures to combat them, and do nothing.
  • We think it’s OK to patent living organisms, genetic codes, and other aspects of life on this earth, as if they were industrial products.
  • We think it’s OK to use a term like “intellectual property,” and we think we can buy and sell ideas.

Continue reading “The Coming Crisis”

We Are Family

Over here in Europe, we get a fair number of American TV series, but not all of them. Recently, a friend passed me a complete set of all the existing episodes of Firefly which I’ve been enjoying immensely. I’d not heard of it before, but I understand that it has become something of a cult series in the U.S. and I understand why.

It has something in common with a series that has had vastly greater success, in the U.S. and abroad: NCIS.

I’m not sure why one series failed and the other succeeded, but what ties them both together, and makes them both so appealing, is the sense of dysfunctional but united family.

Continue reading “We Are Family”

Doing Well by Doing Good

In the late 1930’s, two significant political figures discovered new technology.

At the time, the new technology was called Radio. And both of these political figures discovered, pretty much in parallel, its power and influence.

One of these figures was Nazi Propaganda Minister Joseph Goebbels.
The other was New York City Mayor Fiorello La Guardia. Continue reading “Doing Well by Doing Good”

What’s Emotion Got to do with Technical Communication?

I’ve just returned from the 12th Consciousness Reframed conference, in Lisbon. This conference, started by my friend Roy Ascott, is based on the idea that we can raise our level of consciousness using a combination of scientific research and mental and spiritual discipline. It’s based on the concept that artists are social researchers and socializers of new technologies, and that an artistic regard towards the planet and human existence is as useful as – and is a parallel activity to – scientific investigation. This ideas was also expressed in the 1950’s by Werner Heisenberg, one of the godfathers of quantum physics, and whose uncertainty principle is most easily understood from the point of view of Eastern philosophies such as certain branches of Buddhism, rather than from our traditional Western methods.

I was a presenter at this conference, but also an avid attendee, listening to people from a wide variety of disciplines and experiences speak about evolving ideas of transformation and multiple identities in the age of virtual, networked communication. The point of departure of this conference is to reject any and all dogmas, and be open to the possibilities of any serious study, be they based in science or the knowledge systems of aboriginal peoples worldwide. Thus, the gestalt of the conference is to avoid being boxed in, either by a purely materialistic idea of science, or by a totally spiritual approach that excludes more “rational” or traditional scientific methods.

I was struck by the similarity of approach between the best speakers at this conference, and the incredible balancing act of humanism, emotion, and science that I’ve already related in recommending Jill Bolte Taylor’s TED Talk.

I have since read Dr. Taylor’s book, My Stroke of Insight, where she likens some of the states she experienced during her stroke and long recovery as akin to the “Nirvana” of Hindu and Buddhist philosophies. She goes to great lengths to explain how her brain function, from a physiological point of view, was functioning to cause these sensations. She also swings back from that “concrete” explanation to the subjective account of how she experienced this – emotionally, sensorially, mentally and physically.

There is an incredible lesson in these types of experiences for us technical communicators. Jill Bolte Taylor wrote a book that was a New York Times best seller. It was about her own brain. It is full of technical and scientific information that, at times, can be extremely complex. Yet her book was a best seller.

She didn’t get to have a best seller by going into great detail to explain the intricacies of brain function. She got to have it because she told a powerful, human story.

We’ve all heard about “story telling” as a technique. But how many of us understand it at this visceral level?  How many of us are able to communicate complex, technical and scientific information to our audiences with the clarity and liveliness that Jill Bolte Taylor does either in her TED talk or her book?

How many of us even think about doing it?

Don’t most of us tend to think emotions have no place in technical communication?

But what if that emotional component, the human side of things, enabled our audiences to do what they want and need to do faster, easier, and with more enjoyment? Shouldn’t we be glad to provide that? Shouldn’t we be thinking about the lessons learned from the communications of Jill Bolte Taylor and the speakers at Consciousness Reframed, and understanding how we can tell human stories to our human users and give them a rewarding experience?

How would you do it?

How would you start to include human stories in your technical communication? What methods would you use? What kinds of stories would you tell, and how would you tell them? What delivery methods would you use?

Oral Tech Comm

This, too, is technical communication, and it enters perfectly into the “humanist nerd” camp. This TED talk has made a few rounds, but is worth viewing, or reviewing.

Jill Bolte Taylor is a brain researcher who got an insight into her own field through her own stroke.  While this kind of occurrence is dramatic, it is not in itself that exceptional. Many bright people who are researchers have had insights into their own research through a personal accident – the most well-known probably being Sir Isaac Newton’s famous apple.

What makes this one special is the combination of the following:

  • The clarity of the explanation – the technical content.
  • The personal point of view – she describes each of her senses shutting down, one by one, from a first-person point of view that has rarely been possible.
  • The emotion that suffuses the presentation. She manages to communicate an intense personal experience with all its sensations, and at the same time be clear about the scientific part, and for the most part (perhaps not so much at the very end), she manages to keep both clarity and a certain kind of precision in her content, and to convey the human experience.

I’ve noticed some problems using the embedded player, so in case, here’s the URL: http://www.ted.com/talks/lang/eng/jill_bolte_taylor_s_powerful_stroke_of_insight.html

Lessons Learned:

We technical communicators have come from what used to be called “technical writing.”  We forget, sometimes, that the written word is just one means of communication. We also communicate orally (presentations, webinars, etc. – see my previous post about my experience delivering a webinar for the first time, for example).

The quality of the technical part of the communication – and its ability to stay in the memory of our audience – can often be a function of the human impact (humanistic impact) that it carries.

While this example is probably at the extremes of such a communication, and while some might even criticize the excess of emotion and loss of objectivity, particularly near the end of the talk, it remains a vivid illustration of just how powerful a technical communication can be.

Transformation and Then Some!

Please watch this TED talk!  In less than 20 minutes, you will learn so many things on so many levels, and have a good laugh doing it!

Hans Rosling is a specialist in public health. This is the story of his discovery of the visual presentation of information. Now, he works with David McCandless, who created the animation I embedded in my earlier post,  A Beautiful Example of Transformation.

This video illustrates transformation on so many levels:

  • Public health
  • Education technique
  • Visual communication
  • Cultural misconceptions
  • Economic disparity

It shows how all this is connected and interconnected, and does it with humour, grace, wit, and intelligence. A lesson for us all.