TCWorld/Tekom and STC TC Summit: Two Realities

Since attending the TCWorld/Tekom conference for the first time last October, I’ve been thinking about how it both resembles and doesn’t resemble the STC Technical Communications Summit, an event that I have attended several times.

I had heard a lot of different opinions about this, and find that my own perception of this first dive into the Tekom world is a bit different from many of the comments I’ve heard. Here are a few of my observations, in no particular order, comparing the two events.

Basic Statistics


Number of days:

  • TCWorld/Tekom: 3
  • STC Summit: 4

Cost (member std rates):

  • TCWorld/Tekom: 650€
  • STC Summit: $1 025

Social Events included:

  • TCWorld/Tekom: Refreshment breaks, lunch every day
  • STC Summit: Refreshment breaks, 2 receptions, 1 lunch

Number of sessions:

  • TCWorld/Tekom: English – 62 sessions, 24 workshops German- 82 sessions, 25 workshops
  • STC Summit: 80 sessions, workshops extra

Post event access:

  • TCWorld/Tekom: Some presentation slides available for download
  • STC Summit: Summit@aClick access to full recordings of most sessions

Both conferences include trade fairs (Tekom’s is many times bigger than STC’s), and vendor showcases. Tekom also includes technology sessions that don’t seem to have a direct equivalent at the STC Summit, though some of these themes are treated in STC regular sessions.

Tekom offers a discounted rate to members of TC Europe member organisations. STC members do not receive a discount. STC, to my knowledge, has no discount programme for members of sister organisations anywhere.

Tekom’s trade fair does not include the innovation of the consultant’s corner, the space reserved for small consultancies that has been quite successful at recent STC Summits.

Content

As Kai Weber has pointed out in his overview of Tekom, it really is two parallel events: one in English, one in German. I have the impression (not totally backed up by observation) that more of the German sessions were oriented to practitioners, and more of the English sessions were oriented towards managers or consultants.

Like the STC Summit, presentations are organised in parallel tracks, and you can follow a single track or skip from one to another, as your needs and interest direct you.

Sarah O’Keefe, who speaks fluent German, said that she preferred to attend more of the German sessions. Her reasoning is that she already knows most of the English presenters, and the German presentations offer a different perspective on the themes that occupy our attention. My German is very rusty, and what remains in my head is just enough for me to feel frustrated when I try to decipher a spoken presentation. I must refresh my German before attending another Tekom event, because I would have very much liked to experience what Sarah was talking about.

Scott Abel organized a content strategy day at TCWorld that I took part in, that was the highlight of the conference for me. As I understand it, this was a new initiative for Tekom, not unlike the effort at the Dallas STC Summit. I would have liked to see a more dynamic followup at the Sacramento STC summit, as I have indicated elsewhere.

A major component of the TCWorld/Tekom event is localisation, and GALA is a partner in the event. The result is that if localisation is not at the centre of your concerns, it will seem that a huge part of the event does not concern you. A very high percentage of exhibitors at the trade fair were also vendors of localisation services, software, etc.

On the other hand, TCWorld/Tekom features a separate “Associations World,” a sort of trade fair for not for profits, for which STC has no equivalent. Exhibitors this year included other technical communication organisations such as ISTC (UK) and organisations from India, Japan, Poland, etc. It’s interesting to note that Tekom, a for-profit organisation, hosts associations, and STC, a not-for-profit, charitable organisation, doesn’t really have an equivalent.

Bottom Line

Both TCWorld/Tekom and STC Summits are great events. They have different characters, based in part on cultural differences, and also on the different business models and size of the two organisations. I am pleased to have been able to attend, and present at, both.

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Never Had So Much Fun Doing Tech Comm!

It’s been a great few weeks of incredible webinars, conferences and networking, and I’m really glad to have been at the centre of some of this action, sorry I missed some other great events.

I’m especially pleased that many folks have been glad to hear what i’ve had to present, and are saying it in public. So many thanks, merci, gracies, gracias, obrigado, danke schön, etc.

The Infodesign site picked up my review of the EuroIA Summit.

I had lots of fun doing a webcast for Sarah O’Keefe and Scriptorium Publishing Services, and you’ll find a nice overview of it in Kai Weber’s blog .

Kai also did a nice write up of the content strategy day at this year’s TCWorld conference led by Scott Abel.

Die Redakteuse had some interesting takeaways from the day, even if she didn’t feel totally comfortable with the subject.

My presentation there was based on the earlier webinar, and it’s also on line.

Last, and certainly not least, is the fun of getting into the spotlight.

Recently two interviews have appeared that I can’t help crowing about a little:

Gwendolynne Barr wrote an article about technical communication in France and the STC France chapter, based in part on one of these. You can can read it in STC Berkely’s newsletter, Ragged Left

There’s also a fun interview of me in the Firehead blog, for which I thank Firehead and the folks who worked to make it so.

WHEW! What’s next? A presentation on transformation, multiple identities, and virtuality for the Consciousness Reframed conference in Lisbon, later this month.

See you there?