TCWorld/Tekom and STC TC Summit: Two Realities

Since attending the TCWorld/Tekom conference for the first time last October, I’ve been thinking about how it both resembles and doesn’t resemble the STC Technical Communications Summit, an event that I have attended several times.

I had heard a lot of different opinions about this, and find that my own perception of this first dive into the Tekom world is a bit different from many of the comments I’ve heard. Here are a few of my observations, in no particular order, comparing the two events.

Basic Statistics


Number of days:

  • TCWorld/Tekom: 3
  • STC Summit: 4

Cost (member std rates):

  • TCWorld/Tekom: 650€
  • STC Summit: $1 025

Social Events included:

  • TCWorld/Tekom: Refreshment breaks, lunch every day
  • STC Summit: Refreshment breaks, 2 receptions, 1 lunch

Number of sessions:

  • TCWorld/Tekom: English – 62 sessions, 24 workshops German- 82 sessions, 25 workshops
  • STC Summit: 80 sessions, workshops extra

Post event access:

  • TCWorld/Tekom: Some presentation slides available for download
  • STC Summit: Summit@aClick access to full recordings of most sessions

Both conferences include trade fairs (Tekom’s is many times bigger than STC’s), and vendor showcases. Tekom also includes technology sessions that don’t seem to have a direct equivalent at the STC Summit, though some of these themes are treated in STC regular sessions.

Tekom offers a discounted rate to members of TC Europe member organisations. STC members do not receive a discount. STC, to my knowledge, has no discount programme for members of sister organisations anywhere.

Tekom’s trade fair does not include the innovation of the consultant’s corner, the space reserved for small consultancies that has been quite successful at recent STC Summits.

Content

As Kai Weber has pointed out in his overview of Tekom, it really is two parallel events: one in English, one in German. I have the impression (not totally backed up by observation) that more of the German sessions were oriented to practitioners, and more of the English sessions were oriented towards managers or consultants.

Like the STC Summit, presentations are organised in parallel tracks, and you can follow a single track or skip from one to another, as your needs and interest direct you.

Sarah O’Keefe, who speaks fluent German, said that she preferred to attend more of the German sessions. Her reasoning is that she already knows most of the English presenters, and the German presentations offer a different perspective on the themes that occupy our attention. My German is very rusty, and what remains in my head is just enough for me to feel frustrated when I try to decipher a spoken presentation. I must refresh my German before attending another Tekom event, because I would have very much liked to experience what Sarah was talking about.

Scott Abel organized a content strategy day at TCWorld that I took part in, that was the highlight of the conference for me. As I understand it, this was a new initiative for Tekom, not unlike the effort at the Dallas STC Summit. I would have liked to see a more dynamic followup at the Sacramento STC summit, as I have indicated elsewhere.

A major component of the TCWorld/Tekom event is localisation, and GALA is a partner in the event. The result is that if localisation is not at the centre of your concerns, it will seem that a huge part of the event does not concern you. A very high percentage of exhibitors at the trade fair were also vendors of localisation services, software, etc.

On the other hand, TCWorld/Tekom features a separate “Associations World,” a sort of trade fair for not for profits, for which STC has no equivalent. Exhibitors this year included other technical communication organisations such as ISTC (UK) and organisations from India, Japan, Poland, etc. It’s interesting to note that Tekom, a for-profit organisation, hosts associations, and STC, a not-for-profit, charitable organisation, doesn’t really have an equivalent.

Bottom Line

Both TCWorld/Tekom and STC Summits are great events. They have different characters, based in part on cultural differences, and also on the different business models and size of the two organisations. I am pleased to have been able to attend, and present at, both.

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About Ray

Ray Gallon is co-founder of The Transformation Society, a research and consulting company, and owner of Culturecom, a company that provides business process improvement through communication. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. He has been quoted as saying, “Since the beginning, I have been, paradoxically, communicating and shooting myself in the foot. I find that this combination leads to fascinating outcomes that have made me one of the most fortunate people I know.” Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published “Language of Technical Communication” (XML Press).
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4 Responses to TCWorld/Tekom and STC TC Summit: Two Realities

  1. Kai says:

    Thanks, Ray, this is most helpful for me: I attended tekom for the first time this year and plan to attend the STC Summit next year. Can I ask for one more key fact, if you can supply it? tekom 11 had 2351 conferencees attendees 8according to their web site) – but how many people approximately attend an STC Summit? Just so I know what to expect in Chicago. Thanks again for the excellent primer. Kai.

    • Ray says:

      Kai, sorry for the late reply. Last year, I think the STC Summit has something over 700 attendees, I do not remember the exact final figure, but it was more than 700, less than 800, if I remember right. Maybe someone else can refine this response for me.

      Re: the attendees at Tekom, is that for the conference, or also the trade show?

  2. Hi Ray, I think that 2,351 is without the trade show. I heard over 3,000 including the tradeshow attendance.

  3. Nibu says:

    Interesting comparison. Here’s my take on the same events in India – http://thomasnibu.blogspot.in/2014/11/because-its-there.html.

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