I Keep Thinking…

…about all this communication stuff:

  • I keep thinking about how information architects don’t like to be called UX designers. “IA is so much more,” they say. The “more” they’re talking about includes content. Not Lorem Ipsum, but real content. Many IA’s think of themselves as content strategists, too. They probably are. In fact, I think IA and CS are interlocking, interdependent parts of a single, holistic process – whether done by one person or a team.
  • I keep thinking about how Map should be an element used on the publishing side of DITA, not the authoring side. Let’s rename Map to Container (that’s what it is) and then a Map could really be one: you could map a layout out on a graphic of a page or screen of your publication, and fill it with DITA elements: topics, concepts, and the newly named containers. Using these graphical elements, you could have text flows just like in old fashioned desk top publishing programs, and you could control the layout and make it pretty – removing one of the most common criticisms of working with XML.
  • I keep thinking how I really want to do it all myself. Not because I don’t like teamwork, not because I’m jealous of others’ competencies, but because I love all this stuff so much, I just want to have the fun of doing it all. Silly of me, I know.
  • I keep thinking how technical communication is a lot like playing the piano. Not just because you need to make your fingers work a keyboard in both cases, but also because, as you develop your skill and hone your craft, you become aware that you are working with subtleties that no one other than a few other specialists in your field would ever be aware of. Quality assurance people would say that this is “too much quality” – you should provide just as much as the customers ask for, and not a jot more. But we do this, every day, even though we don’t really get paid for it, and users do not – at least consciously – notice. Not only that, I encourage everyone to keep doing it.
  • I keep thinking that everything is connected. I’d better quit it, because in the end, it means thinking about the entire, infinite, exquisite universe – makes my head ache.
  • Yeah, but I keep thinking that the only really valuable skill in this age is the ability, just exactly, to make connections between things where seemingly none exists.
  • I keep thinking that one day, we’ll discover basic principles of electronic networking and break through to achieving the wonderfully facilitating type of many to many communications environments we used to have on The Source back in 1985.
  • I keep thinking that Ted Nelson was right. About just about everything.
  • I keep thinking that the more means we have to communicate, the more we seem to be throwing words and preconceived ideologies at each other like weapons.
  • I keep thinking about silence.
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About Ray

Ray Gallon is co-founder of The Transformation Society, a research and consulting company, and owner of Culturecom, a company that provides business process improvement through communication. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. He has been quoted as saying, “Since the beginning, I have been, paradoxically, communicating and shooting myself in the foot. I find that this combination leads to fascinating outcomes that have made me one of the most fortunate people I know.” Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published “Language of Technical Communication” (XML Press).
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