Lost in the Meme Field of Good and Evil

For most of the last seven years, France has had a meme called Florence Cassez. Mlle. Cassez has spent all of those seven years behind bars in a Mexican prison. She was arrested for kidnapping, along with her boyfriend, a known Mexican gangster. Her arrest was filmed by Mexican television. The entire country, terrorized as it is by drug wars and gangs, both imported from Colombia where the climate is not so comfortable any more, and home grown, watched as a foreign criminal was brought to justice by the Federales.

Mlle. Cassez, even during her arrest, said, “Yo no sabia” – “I didn’t know.” She consistently claimed her innocence, and her defenders asserted that her only crime was poor choice in partners and gullibility. The case became a cause célebre in both countries, and almost immediately became politicized, with Mexican and French presidents digging in – the one insisting on her guilt, the other on her innocence. The Mexican press was universally cruel to her, while the French press had practically acquitted her, so wildly enthusiastic were they for her cause.

Several times, the Mexican courts, right up to the Supreme Court, were asked to rule on questions of irregularity in her arrest, tainted evidence, etc. All to no avail. All appeals lost.

Florence Cassez became a true meme, spreading like wildfire and becoming symbolic in at least two countries, pushing in opposing and incompatible directions in each case.

Continue reading “Lost in the Meme Field of Good and Evil”

Let’s Break a Tech Comm Rule

Update: Links to all session slides and recordings are grouped here.

I’ve been a technical communicator for nigh on 20 years. I teach technical communications. I theorize about technical communications. And for all this time, I have steadfastly held to the great rule that you do not mix concepts with tasks.

DITA has three major topic types. Two of them are Concept and Task. Why? To keep them separate, of course – everyone knows that!

And yet – and yet – and yet – here I am, telling you that “everything we know is wrong.” Continue reading “Let’s Break a Tech Comm Rule”