Who Has a License to Drive the Information Superhighways? – part 2

Quite a while ago, I promised a second part to my critique of the analogy of Internet with Superhighways. As usual, sloth, and other pressing emergencies made it fade into the background. But with the U.S. Federal Communication Commission’s (FCC’s) ruling on Net Neutrality still fresh and shiny, this seems like the moment to make good on that promise.

Before Internet of Things – Internet of Ideas

The phenomenon known as Internet of Things – where intelligent, connected objects communicate and take decisions without human intervention – could not exist if we didn’t already have an internet where the majority of communication remains textual (like this blog, for instance). We tend to prefer familiar models, and the model of written communication is one that is deeply embedded in Western cultures.

But the Internet is also a natural transmedia vector, and we already see stories being told by parallel text, video, audio, fixed image, and other kinds of content, on multiple screens. To get the whole story, you have to engage with all the different media that are used to tell it, and none of them has the complete lowdown. We use very different perceptual equipment to understand each of these media, and they happen simultaneously. This is so far away from any kind of superhighway analogy – we are, in fact, in the realm of parallel universes!

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Transformation Society Collaborations with Adobe: Comprehensive Links

Adobe LogoThe Transformation Society Logo

As Promised, here is a full set of links to the materials for two series of collaborations between The Transformation Society and Adobe Technical Communications Division. Enjoy!

  • 2013: Crossing Boundaries: Implications for the Content Industries
  • 2014: Tech Challenges: Surfing and Diving Deep

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The Transformation Society

The Transformation Society LogoFor some time now, some of you have heard me speak of The Transformation Society. The idea came when we were talking about The Information Society, and realized that what was needed was not more information, but transformation! Transformation of information into useful knowledge, transformation from aggregation (a collector’s mentality) to diffusion (a community sharing mentality). Transformation from immobility to dynamic flexibility; from habit to exploration; from fixed diplomas to lifelong learning.

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Where are the Content Industries Going?

Ray:

Dear readers, I wish you the very best of holidays.
I’m reposting this set of links to an earlier set of white papers, which I think could be of interest to you. These white papers deal with important questions facing the content industries for the future – appropriate as we get close to the new year.
Please feel free to add any comments you might have below, after reading them.

Originally posted on Rant of a Humanist Nerd:

Some of you may have heard me talk, already, about The Transformation Society – a new research group that I have co-founded in Barcelona with Dr. Neus Lorenzo, a specialist in new technologies applied to education.

TransForm2

I’ll be blogging more about The Transformation Society in the near future – but you can already see the results of some of our research.

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The Importance of Labels

Those who work in certain regulated industries, most especially the pharmaceutical field, know that labels are important. In fact, companies have people who do nothing but manage the labels of their products, and the language on them. This is because a change of even the positioning of a comma can require going through a regulatory re-approval process.

While this might seem like a lot of bureaucratic hassle to some, the reasoning is that a minor typographical error on a label can cost lives.

There are many aspects of life other than technical communication where this is true, and I have recently had the sad occasion to experience one case.

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TCS 5: Adobe’s Bold Move

At the beginning of 2014 Adobe released Technical Communication Suite 5, with new versions of all its key software elements.

As I mentioned in a recent post, I’ve been asked to blog on a lot of subjects. This is one. I’m not going to review TCS 5, or enumerate the new features, many competent people have done that already long ago. I am going to talk about what I think is a major move by Adobe in this release. It’s a good move, in my view, and one that is not without risk to the company.

Full Disclosure

I work with Adobe, and they asked me to review their software, to which they give me access without charge. No one in my position is going to write a negative review and publish it. However, if I did not have positive things to say about this software, I would simply not write about it at all. In any case, this is not a review, and the opinions in this post are my own, and are not influenced by Adobe or anyone else. As always, I reserve  the right to my own independent opinion, and that’s what you’re getting here.

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My Next Webinar – Join me for “Building Loyalty by Product Design – When customers become stakeholders”

Thursday, 14 August at 14:00 CEST, 1:00 pm BST, 8:00 am EDT

My next free webinar takes a content strategist’s approach to the use of social media to feed back into product design and build customer loyalty.

Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc.

These communities are far from a simple Facebook page, or “user forum.” They require attention, care, and feeding, and the reward is a degree of loyalty money can’t buy.

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